Digital Marketing Trainer

Job Summary:

• Performance Marketing/Paid Media Specialist is responsible for creating and delivering great digital campaigns.

• Performance Marketing/Paid Media Specialist is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.

• Performance Marketing/Paid Media Specialist prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

• Create and execute strong digital media recommendations with supporting validation

• Develop, execute, manage & maintain media plans

• Oversee buys, analyze campaigns, and change recommendations to maximize performance

• Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

• Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

• Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

• Manage the testing, QA, QC, and debugging of tracking pixels

• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

• Take responsibility for ensuring projects are delivered on time and within budget

• Communicate with clients about projects both remotely, and in-person

• Ability to manage a team

• Strong quantitative and analytical skills

• Solid understanding of mathematical concepts

• Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.

• Understanding of media concepts and terms, creative and budget requirements

• Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

• Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.

• De-bugging and identification of problems is essential

• Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

• Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

• Solid understanding of event tracking and how this can be used effectively

• Understanding of iOS / Android app tracking

• Ability to create clear and insightful reports using data from Google Analytics and other data sources

• Excellent Excel skills are an advantage

• An excellent communicator and be able to present ideas, verbally and in writing

• Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

• 3 to 4 Years experience in performance marketing is a must

• Experience in an agency set up would add value to the role

• Create and execute strong digital media recommendations with supporting validation

• Develop, execute, manage & maintain media plans

• Oversee buys, analyze campaigns, and change recommendations to maximize performance

• Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

• Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

• Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

• Manage the testing, QA, QC, and debugging of tracking pixels

• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

• Take responsibility for ensuring projects are delivered on time and within budget

• Communicate with clients about projects both remotely, and in-person

Job Responsibilities:

• Create and execute strong digital media recommendations with supporting validation
• Develop, execute, manage & maintain media plans
• Oversee buys, analyze campaigns, and change recommendations to maximize performance
• Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
• Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
• Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
• Manage the testing, QA, QC, and debugging of tracking pixels
• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
• Take responsibility for ensuring projects are delivered on time and within budget
• Communicate with clients about projects both remotely, and in-person

Skills Required:

• Ability to manage a team

• Strong quantitative and analytical skills

• Solid understanding of mathematical concepts

• Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.

• Understanding of media concepts and terms, creative and budget requirements

• Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

• Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.

• De-bugging and identification of problems is essential

• Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

• Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

• Solid understanding of event tracking and how this can be used effectively

• Understanding of iOS / Android app tracking

• Ability to create clear and insightful reports using data from Google Analytics and other data sources

• Excellent Excel skills are an advantage

• An excellent communicator and be able to present ideas, verbally and in writing

• Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

• Min 1 Years experience

Experience Required:

• Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
• Min 1 Years experience